Are you looking to dip your feet into best email marketing services? Email marketing is the best way to connect with your visitors, build an engaging relationship, and convert them into customers.
Choosing the best email marketing services that has all the features you need is crucial for the success of your business. Each email marketing service has its own unique set of features, but there’s no reason to feel overwhelmed. We’ve got your back.
In this article, we’ll compare the top email marketing services to help you pick the best email marketing service for your business.
Here are some best email marketing services:
What is email marketing?
Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients.
Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc.
It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
The Advantages of Email Marketing
The email marketing’s two major benefits are price and ease. Compared to many other kinds of advertising, emailing is an affordable way to advertise your business and its goods and/or services. An email marketing campaign is also highly simple to set up and monitor, making it a type of marketing for tiny companies that is very available.
Newsletters can be sent to the email list that you have created from the people who provided the necessary information on your website, such as providing these potential customers with updates on your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that it may be time for another visit.
8 Beset Email Marketing Service Providers
1. Constant Contact
Constant Contact is the best email marketing service provider for small businesses. It comes with tons of customizable email templates that help you get a head start.
With over 100 email templates, you can either use them as they are, or customize them to fulfill your particular goals.
Once your email looks nice, sending it to your contacts can be readily scheduled. You can also have messages going out at a regular cadence to celebrate particular activities in relation to drip email campaigns— for instance, you could have a periodic email going out on the birthday of each customer.
Constant Contact also makes your contacts simple to handle.
Constant Contact offers unmatched support with live chat, emails, and discussion forums. They also have a vast library of resources.
Aside from online training, they also offer in-person live seminars across the United States. This allows small businesses to quickly learn the basics of email marketing and start using it to grow their business like a pro.
2. SendinBlue
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop tools are perfect for beginners with no experience in email marketing.
Overall, it’s very easy to use and has a generous free plan, since the plans are based on the number of emails sent and not the number of contacts. Included are typical features like list management, campaign reporting, and email layout optimization.
You can buy SMS credits separately with no expiry date.
The premium plan starts at $25 per month for up to 40,000 emails per month.
3. Drip
Drip is a powerful email marketing service and platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation and personalization easy.
Drip is the perfect solution for you if you’re an eCommerce merchant who wants to convert your visitors into subscribers and customers with intelligent marketing automation. Drip is more than just a typical email marketing service. It lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features.
You can customize your messages based on behaviors like cart abandonment, first-time users, returning website visitors, people who clicked a link on your site, etc.
Their vast array of integrations let you send text messages, display Facebook ads, and much more based on your customer workflow.
4. Mailjet
Mailjet is a free email service that lets you send a huge volume of transactional emails to your users. Unlike other email services listed in this article, Mailjet is an email delivery service, which lets you set up a free SMTP server to power your emails.
Their drag and drop email marketing builder is one of the best in the industry because it puts marketers first. You can start with one of their many newsletter templates and create a beautiful newsletter in minutes. The best part is that it comes with a real-time collaboration feature which is great for teams.
Mailjet team has made high email deliverability a priority which is evident by their real time email performance dashboard. Their team of email deliverability experts will work with you to make sure your emails always end up in your user’s inbox.
Mailjet offers the most generous free email marketing plan in the industry because they allow you to send 6000 emails per month to unlimited contacts. You also get access to their SMTP transactional bulk email marketing service as part of the free plan.
5. ConvertKit
ConvertKit was founded back in 2013 by Nathan Barry. They target a section of the market affectionally called “creators”. So, people like vloggers, bloggers, authors, Instagram stars, course creators and more.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
ConvertKit also makes email automation easy to understand for publishers. For example, you can use their visual automation builder to create powerful automated email funnels that help you guide a visitor through a value journey.
ConvertKit allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails.
6. AWeber
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Best of all, you can integrate AWeber with your WordPress website, landing page builder, or optin form builder with ease.
The features are pretty much what you’d expect from a high-quality email marketing service. You’ll get access to a drag and drop email builder, a vast selection of pre-designed templates, as well as a ton of integrations to plug into the rest of your marketing stack.
Getting started with AWeber is easy. Just head over to AWeber’s website and sign up for a 30-day free trial. After signing up, you’ll get access to all their premium tools that help you grow your email list.
Support options include live chat, phone, and ticket-based emails.
7. MailChimp
MailChimp’s also best email marketing services. It’s features are powerful and affordable for marketers of all sizes, whether you’re a blogger, local business, or a company with off-the-charts growth. For example, you can create beautiful landing pages to convert your visitors into subscribers and paying customers.
It used to be one of our favorites, but in the recent months we have started switching all of our companies and clients to better email marketing platforms listed above.
Connecting MailChimp to your WordPress website or eCommerce store is a breeze. You can also find hundreds of integrations with apps you already use.
They have millions of customers in over 175 countries, and they use the data they collect off those customers to provide you with actionable insights to improve your email strategy. Their tools are flexible enough for an enterprise company, yet simple enough for someone just getting started with email marketing.
Best of all, MailChimp has over 300 integrations that help you match their tool to your business. By using these integrations to further personalize your marketing, you’ll get the most out of your email strategy.
8. GetResponse
GetResponse is a best email marketing automation service that is available in over 20 different languages.
On top of email marketing and automation, they also offer a CRM, landing pages, and a complete webinar solution.
Aside from email marketing, GetResponse is bundled with many online marketing features that help you grow your business. For example, you can create and host webinars on your site, build beautiful landing pages to turn visitors into customers, and more.
Support is provided by phone, live chat, and email.
It comes with some amazing marketing automation tools which allow you to create smart automated campaigns.
With their drag and drop builder, you can create campaigns, segment contacts, and send content designed for specific groups. These tools help you create effective campaigns to boost your profits.